Published - Tue, 22 Mar 2022
According to the World Bank’s population indicators, there are around 7.762 billion people living around the globe. However, around 49.58 % of the total population is female. It indicates that we are approximately in gender balance. Therefore, talking about women's participation in economic activities is a hot debate among the stakeholders. It is estimated that if around 45% of the total population of women participate in economic activity, it will bring about a 28% increase in global GDP. Now let’s first discuss how it will happen? If it is that easy then why are we still lagging behind? The answer is the constraint in developing economies regarding women's participation. It may be due to labor laws, cultural and custom disparities, security issues, or differences in social structure.
Now, what can we do in such a situation? Do we have to wait for developing countries to change their geo-political situations? No, there is no need for it yet as we have an easy and rapid solution to this problem, “Ecommerce”. Although it is not gender-based still it has opened up a path for women to contribute equally to business activities. Is Ecommerce earning heaven for women? Yes! Ecommerce is revolutionizing the global economy swiftly as it is cutting down the hurdles and constraints faced by the developing countries. The Ecommerce business model, with its widespread earning opportunities, is all set to provide equal earning opportunities for all. Now we do not need a physical store, a large building, and huge equity for taking up a new earning path. Similarly, you do not have to go out in the market physically, all you need to do is to use digital sources to market your product. It is now easy for women in developing countries to work without any constraints they face in traditional business conduct. Firstly, they need to determine what kind of Ecommerce platform they want to join. It depends on their skill sets whether they chose Business-to-Business or Business-to-customer services, or similarly, they chose customer-to-business or customer-to-customer. Moreover, they could start their career in dropshipping or virtual assistance. All these models of earning do not require huge equity or physical movements. All they need is a device with an internet connection. This is how we could overcome the hurdle and let the women of developing economies in the production cycle of the global economy.
It is estimated that if women participate in Ecommerce they would inject around 300 billion dollars into the global economy by 2025. It indicates the potential of women in the Ecommerce industry. Let's zoom in a bit more into this phenomenon with a practical implication. Assume that if we work on already working women on different handicrafts, and food-related products locally, they could increase their circle of supply globally by just listing their products online. More importantly, this would encourage women's entrepreneurship as well as the Ecommerce industry. However, it is necessary to talk about the way forward for the betterment of women's participation in the Ecommerce ecosystem. We need to arrange proper training on soft skills and digital management for the women in developing countries. Moreover, it is needed to provide facilities and ease to women entrepreneurs to enter the Ecommerce ecosystem. Lastly and more imperative is to promote digital literacy in the developing economies, so they could add value to the digital economy.
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